GTM & Revenue Operations · Applied AI · New York
I build systems that scale. 10+ years at the intersection of commercial strategy and execution from a $4B+ revenue program at Meta to AI systems in production today.
See the Work
My Approach
Every program, workflow, or product I've touched is designed to run without me. That means documenting the logic, making decisions explicit, and handing off something others can own and extend.
The first version is never the right version. I've launched pilots that failed and rebuilt them into programs generating $250M/quarter. The work is in understanding what broke and fixing it structurally.
The best outcomes I've driven came from aligning people who didn't naturally agree. Data science, engineering, sales, product I've coordinated across all of them without formal authority.
Applied AI Systems & Workflows
Real-Time Generation · RAG · Flask
Takes unstructured emotional input and generates a personalized guided meditation in real time. Two-stage Claude architecture with a local RAG layer across three curated knowledge bases.
Powered by: Anthropic Claude Sonnet (claude-sonnet-4-5), ElevenLabs TTS, Flask, sentence-transformers, React
Behavioral Engagement · SMS · Stripe
Fully automated two-week accountability program delivered over SMS. DB-driven message scheduling separates content from logic operators update without code changes.
Powered by: Anthropic Claude Sonnet (claude-sonnet-4-5), React Router 7, Hono, Supabase, ClickSend, Stripe, Vercel
Multi-Region Lookup · GPT · Brand Adapters
Takes a US product URL and returns prices across US, UK, and EU with exchange-rate comparisons. Iterating from LLM-based retrieval toward a deterministic brand-adapter architecture.
Powered by: OpenAI GPT-4.5-mini, React, Vite, Tailwind, TanStack Query, Vercel
Structured Intake · PDF Export · Supabase
Guides users through residency and document requirements by passport and circumstance. Structured intake with downloadable PDF output and anonymous Supabase data collection.
Powered by: React, Supabase, Vercel, jspdf
The Markdown Files · Substack
Recent
What "move fast and break things" got wrong and why AI is following the same pattern on a compressed timeline.
Read article →On AI Deployment
Where trust is built or lost and why the most important choices happen inside cross-functional meetings, not in the model itself.
Read article →On Operations
The gap between a system that works in testing and one that holds up under real usage. Lessons from building across GTM, support, and marketing.
Read article →What Colleagues Say
What chaos needs is order. What comes to mind when I think about your time here is exactly that. You brought fresh ideas, leveled up thinking, and left behind systems that will stand the test of time. The stuff that co-workers and managers dream of.
Head of GTM Eco, via Andreessen HorowitzShe partnered with a wide range of cross-functional teams and drove great and growing results for almost every project she led. She set a great precedent for how the team can materially influence regions and exponentially grow impact via engineering partners.
Senior Manager Meta…it has been a grind, that is the life of a startup operator. Nonetheless, I struggle to think of anyone I've worked with who better withstood the heat.
Colleague, EcoI'm currently exploring senior GTM, revenue operations, and AI-forward leadership roles. If something here resonates, I'd love to talk.
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